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Corporate Fashionista

Influencing Style: Trove App Makes Shopping Favorite Bloggers Latest Outfits Easier

November 2, 2016

Successful investment banker turned professional fashion blogger and, now, style app developer.

In the middle of her move back to New York City from San Francisco to grow her entrepreneurial business, Corporate Fashionista caught up with Orton to find out why she and her husband, Rich Scudellari, founded Trove, how the mobile app works and what they hope to accomplish, plus her approach to career style.

The Boardroom: HerMoney, Smart Shopping, Better Sleep + More

  • HerMoney is an exciting & insightful new podcast about money – for women, by women – hosted by award-winning personal finance expert, best-selling author and longtime financial editor of NBC’s Today Show Jean Chatzky. So far, episodes include interviews with businesswoman Arianna Huffington, fitness expert Jillian Michaels, chef Giada De Laurentiis, Cosmopolitan Editor-in-Chief Joanna Coles, psychotherapist Dr. Robi Ludwig, advertising gurus Linda Kaplan Thaler & Robin Koval, and more.

    “HerMoney is that open, honest conversation you wish you were having about how to earn more, save more and stress less about your finances. Our listeners, many of whom are professional women, are telling us it’s a much needed nudge in the right direction,” says Chatzky. HerMoney is available on iTunes for free!

  • My latest FORBES interviews feature founders of three pioneering design companies, Boll & Branch, Mott & Bow, and Fovo. The first two are going to great lengths to create high-quality goods at accessible prices – one specializes in luxury bedding and linens; the other provides women’s and men’s designer denim jeans. The third is improving online shopping by developing a way for us to shop by our body type in addition to usual filters. Be sure and check them out.

  • Coffee Break: Try magicians Penn & Teller’s fun card trick to find love. Grab your co-workers and play along with The Tonight Show Starring Jimmy Fallon audience. Heads up – you’ll need a deck of playing cards and plan for them to be destroyed.

    One of my favorite things about summertime is the opportunity to simplify my style.

    It’s no secret; dressing for success at the office during the summer months has its challenges, no matter if you work in a conservative, creative, or casual environment.

    That’s why I’m always on the lookout for easy inspiration. You too?!

    All of the looks below spotlight effortless & engaging work-friendly, summer styles that are easy to replicate, leaving us more time and energy to enjoy the season to its fullest. Relax and Enjoy!

    The Boardroom: Stylish ‘Smart’ Jewelry, Workwear Simplified + More

    We’re switching things up in CF’s The Boardroom this week to highlight breaking news & updates on designers & founders I’ve exclusively interviewed for FORBES. All are on a mission to support career women.

  • Ringly, a leader in the wearable tech space, recently, announced an expansion to its product line to now include ‘smart’ bracelets. Fusing fashion and function for women continues to be at the forefront for the growing company. “It is our belief that your jewelry should not only be beautiful, but also smart,” says Ringly Founder & CEO Christina Mercando d’Avignon. Discover elegant designs integrated with the same high-tech features as Ringly rings, so you can keep discreetly updated on incoming phone calls, messages, emails, and 100+ apps while on-the-go. The new Aries bracelets also have a convenient, built-in step-tracking feature. Four different bracelet styles ($195) crafted with hand-cut, semi-precious gemstones are available for pre-order now and are expected to ship in late July.

  • Remember when the Obama’s hosted a State Dinner for new Canadian Prime Minister Justin Trudeau a short time ago – the visit marks the first official state visit from a CPM in nearly 20 years? Well, Zvelle shoe designer Elle Ayoubzadeh had the opportunity to create custom shoes for Canada’s First Lady Sophie Grégoire-Trudeau for the event seen here and here. “It was a big honour for us to be asked,” says Canadian-based Ayoubzadeh. Zvelle’s dedication and commitment to provide stylish, comfortable career women’s shoes at accessible prices are paying off globally. Certainly an exciting moment for a fashion startup (or any brand for that matter)!

    Corporate Fashionista is a fashion blog for women professionals, executives, and politicians highlighting todays dynamic style rules by industry experts.

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